Privacy Policy



Effective Date: 10 April 2025



1. About This Privacy Policy

This Privacy Policy explains how personal information submitted through SmartHomeSubscribe.com is collected, used, disclosed and protected.

SmartHomeSubscribe.com is independently operated by:

Eddie Lim
Independent Authorised LG Sales Agent
Email: smarthomelgsubscribe@gmail.com
Phone/WhatsApp: 016-236 3092

Digital advertising and website administration are managed by Safe Journey Enterprise on behalf of the website operator.

SmartHomeSubscribe.com is not owned or operated by LG Electronics (M) Sdn. Bhd.

2. Information We May Collect

When you contact us, submit an enquiry or request assistance with a subscription application, we may collect:

  • Your full name
  • Phone number
  • Email address
  • City, postcode or service location
  • Product and model preferences
  • Preferred subscription plan
  • Information provided through WhatsApp, forms, calls or email
  • Information required to process or assess your subscription application
  • Website usage information, such as pages visited and enquiry source
  • Any other information you voluntarily provide

Please do not submit unnecessary sensitive information through the website or WhatsApp.

3. How We Use Your Information

We may use your personal information to:

  • Respond to product and promotion enquiries
  • Recommend suitable LG PuriCare products or subscription plans
  • Contact you by phone, WhatsApp or email
  • Assist with a subscription application
  • Check product, promotion or service availability
  • Coordinate application processing, delivery or installation
  • Provide updates relating to your enquiry
  • Handle customer-service requests
  • Improve the website and advertising campaigns
  • Meet legal, regulatory or administrative requirements
  • Prevent fraud, misuse or unauthorised activity

Your information will not be used for purposes that are unrelated to your enquiry without an appropriate basis or your consent.

4. Who May Receive Your Information

Where necessary, your information may be shared with:

  • Lim Earn Seng, as the sales agent handling your enquiry
  • Safe Journey Enterprise, for website administration, advertising measurement and enquiry management
  • LG Electronics Malaysia or its appointed programme, fulfilment, installation or service partners
  • Technology providers that support website forms, hosting, email, analytics or communications
  • Professional advisers or authorities where disclosure is required by law

Information will only be shared to the extent reasonably necessary for the relevant purpose.

Submitting an enquiry through this website does not guarantee subscription approval, product availability or installation.

5. WhatsApp and External Platforms

When you contact us through WhatsApp or another third-party platform, your information may also be processed according to that platform’s privacy terms.

Please review the privacy settings and policies of any third-party service before submitting personal information.

6. Cookies and Analytics

SmartHomeSubscribe.com may use cookies and similar technologies to:

  • Operate and secure the website
  • Remember visitor preferences
  • Understand website traffic and user behaviour
  • Measure advertising performance
  • Improve website content and functionality

The website may use services provided by platforms such as Google or Meta. These providers may process device, browser, interaction or advertising information according to their own privacy policies.

You may manage cookies through your browser settings. Disabling some cookies may affect website functionality.

7. Marketing Communications

Where you have requested information or provided permission, we may contact you regarding relevant products, promotions or subscription plans.

You may ask us to stop sending promotional communications at any time by replying “Stop”, “Unsubscribe”, or contacting us using the details below.

Administrative messages relating to an active enquiry or application may still be sent where necessary.

8. Data Security

Reasonable administrative and technical measures are used to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no website, email, messaging platform or internet transmission can be guaranteed to be completely secure.

9. Data Retention

Personal information will be retained only for as long as reasonably necessary to:

  • Respond to your enquiry
  • Assist with an application
  • Maintain administrative records
  • Resolve disputes
  • Meet legal or regulatory requirements

Information that is no longer required will be deleted, anonymised or securely disposed of where reasonably practicable.

10. Your Choices and Requests

You may contact us to:

  • Request access to your personal information
  • Ask for inaccurate information to be corrected
  • Withdraw consent where applicable
  • Ask us to stop promotional communications
  • Raise a question about how your information is handled

Some requests may be subject to identity verification and applicable legal limitations.

11. Contact Us

For privacy enquiries or requests:

Lim Earn Seng
Independent Authorised LG Sales Agent
Email: smarthomelgsubscribe@gmail.com
Phone/WhatsApp: 016-236 3092

12. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes to the website, services, legal requirements or operational arrangements.

The latest version will be published on this page together with its updated date.